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The Complete Short Prose of Samuel Beckett, 1929-1
Nobel Prize winner Samuel Beckett was one of the most profoundly original writers of the 20th century. He gave expression to the anguish and isolation of the individual consciousness with a purity and minimalism that have altered the shape of world literature. A tremendously influential poet and dramatist, Beckett spoke of his prose fiction as the "important writing," the medium in which he distilled his ideas most powerfully. Here, for the first time, his short prose is gathered in a definitive, complete volume by leading Beckett scholar S. E. Gontarski.脸盲妈咪
19岁的颜非梵抱着体验人生的想法随摄影队的队友进了酒吧“帝爵”,不幸被下药,碰见万年冷血一时好心的君羿,发生one-nightstand…七年后,颜非梵携双生子皓辰留学归国,并在与君氏有着良好合作关系的天音上班。因被派往君氏指导培训,她再遇君羿。场景一阿辰:妈咪难道分不清空姐和服务员,还是迷路了?阿皓:妈咪分不清的是脸,不是打扮。阿辰:阿皓,为什么妈咪会有这种毛病呢?阿皓:人人都有病,妈咪的比较稀罕而已。场景二阿皓:妈咪,你装淑女的话一定要装得很漂亮,不要一下就被人看穿了。阿辰:是啊,虽然妈咪是个货真价实的伪淑女,但如果被人欺负了,也不要担心形象问题,尽管欺负回去。反正现在小辣椒也很流行。颜非梵:嗯,妈咪一点也不担心会因此丢掉工作。实在不行了,可以卖阿皓的菜阿辰的笑,不管怎样,都还是养得起两位的。阿辰:我们这么小,妈咪忍心让我们卖艺街头吗?颜非梵…为神马她会想到胸口碎大石?场景三阿辰:妈咪这几天工作很累。阿皓:一直都是妈咪一个人养活我们。妈咪很辛苦,但很温柔体贴,人又聪明、优雅、大方、可爱…君羿:你们都开宾利了,能穷到哪里去?皓辰:车是我们买的,妈咪还是很穷的。君羿…强。此文偏轻松诙谐,亲情为主,爱情为辅。世界500强企业顶尖营销模式
本书中列举了麦当劳的情感营销、伊莱克斯的亲情化营销、花旗银行的直复营销、马自达汽车的“文化营销”模式、宜家的品牌体验营销等成功鲜活的事例,其背后隐藏着可探寻的营销模式和规律。500强用的营销模式对于眼下的企业不无借鉴之处。惟有出奇制胜的营销模式才能弥补企业竞争优势的不足。营销模式是一个复杂的问题,很难说哪种模式是最好的,但最佳的一定是投入产出比最高的那种方式。成功的企业必然有成功的独特之处,这也许是成功的企业文化,也许是成功的管理理念,也许是成功的产品等。