登陆注册
3457300000012

第12章 世界名表(2)

From day one, Tissot was also dedicated to taking its innovations to destinations well beyond the Swiss borders. In 1858, the founders son, Charles-Emile Tissot, left Le Locle for Russia and successfully sold Tissot savonnette pocket watches across this huge and influential empire. International expansion went from strength to strength and Tissot is today the leading producer of the traditional Swiss watch industry in number of units. Being sold by 16,000 Points of Sale across five continents, Tissot products offer a wide selection of watches to suit diverse functional needs and tastes.

Over years many key figures have owned Tissot watches, including actress Sarah Bernhardt, singer Carmen Miranda, Elvis Presley, Grace Kelly and Nelson Mandela.

The proud Tissot Ambassadors of today are:

Danica Patrick - Race car driver

Deepika Padukone - Actress

Barbie Xu - Actress

Nicky Hayden - MotoGP racer

Thomas Lüthi - Moto2 racer

Steven Stamkos - Ice hockey player

Tony Parker - Professional basketball player

Huang Xiaoming - Actor and singer

Although Tissot keeps expanding in order to reach people around the globe, it will always remain faithful to its home country of Switzerland. This is one of the reasons it found such an ideal partner in the Jungfrau Railway and its Centenary Celebration of 2012. The collaboration incorporates strong common values with extremely deep roots. Just like Tissots hometown of Le Locle, the Jungfrau region is also on the UNESCO World Heritage list. Additionally, they both demonstrate ultimate timing and precision to reach the top.

product innovation产品创新

go from strength to strength不断壮大

UNESCO World Heritage list世界遗产名录

从1853年至今,天梭一直致力于能为顾客带来惊喜的产品创新。锐意进取、不懈创新的精神使天梭走出瑞士侏罗山区的小镇力洛克,足迹遍布全球 150多个国家。从1853年推出具有双时区显示功能的怀表,到采用创新触屏技术的T-TOUCH腕表,天梭在技术、材料和设计方面已经创造了诸多的“第一”,甚至利用石头、木头、珍珠做素材来制作手表。

从诞生之日起,天梭就一直专注于将它的创新带到瑞士以外的国家和地区。1858年,天梭创始人之子查理-艾米尔·天梭走出力洛克小镇来到俄罗斯,并成功地将天梭猎手怀表销售到地域辽阔的沙皇俄国。天梭的销售区域在全球不断扩大,今天已成为瑞士传统制表行业中销量第一的品牌。

天梭产品在五大洲有16,000多个销售网点,提供广泛的产品选择,以满足顾客对不同功能和品味的需求。时到今日,已有许多人佩戴天梭表,如演员sarah Bernhardt,歌手Carmen Miranda, Elvis Presley, Grace Kelly 和Nelson Nlandela.

以下人物成为天梭引以为傲的形象大使:

美国赛车手丹妮卡·帕特里克(Danica Patrick)

印度演员迪碧迦·帕多特尼(Deepika Padukone)

台湾知名艺人徐熙媛(Barbie Xu)

美国MotoGP赛车手尼克·海顿(Nicky Hayden)

瑞士Moto2赛车手托马斯·卢斯(Thomas Lüthi)

加拿大冰球运动员史蒂芬·斯塔姆科(Steven Stamkos)

法国职业篮球运动员托尼·帕克(TonyParker)

中国知名演员及歌手黄晓明(Huang Xiaoming)

虽然天梭为了让更多人熟知并持续在全球开拓市场,它却始终忠于自己的家乡瑞士。这也是天梭作为2012年少女峰铁路百年诞辰合作伙伴的重要原因之一。 相同的价值观及深厚的历史渊源成就了此次合作。如同天梭的故乡力洛克,少女峰(Jungfrau)地区也被联合国教科文组织列入世界遗产名录。此外,它们都对时间和精确有着严格的要求。

3.(瑞士)伯爵 Piaget

品牌名片

品类:腕表

标志风格:华美、精致

创始人:乔治·爱德华·伯爵(Georges Edouard Piaget)

诞生地:瑞士

诞生时间:1874年

伯爵Piaget的品牌标志是英文单词“piaget”的大写全称, 如今伯爵不仅仅只是一个姓氏,而是丰富专业知识的代名词。

品牌阅读

It was in La Cte-aux-Fées, a small village in the Swiss part of the Jura, that Georges douard Piaget sketched the first strokes of what, decades later, was to become an inimitable signature in the world of luxury and fine watchmaking. In 1874, he started his first workshop on the family farm and devoted himself to making high-precision movements that he soon began supplying to the most prestigious brands. The business developed very quickly. Piagets fame spread far beyond the crests of the mountains around Neuchtel, increased by demand from those who already recognized his signature on a movement as a mark of seldom-equaled expertise, and his workshop grew.

Georges douards son Timothée Piaget took over the business in 1911, displaying the same passion, demand for quality and success as his father. Sound and solid foundations had been laid for Piaget.

An enterprising spirit, willingness to take risks and the desire never to rest on its laurels were indelibly inscribed on Piagets DNA. In 1943, the company made a decision that was crucial to its future by registering the brand. From then on, the movement Manufacture for La Cte-aux-Fées watches was signed by and sold under its own name, created with the same close attention to aesthetics and technical performance. This rebirth can be ascribed to Gérald and Valentin Piaget, the founders grandsons. They also started the brands geographic expansion and worked to increase its international recognition.

Faithful to its pioneering spirit, Piaget began to design and build the ultra-thin movements that were to become one of the companys “signatures”, making an enduring impression on the watchmaking world. In 1957, the Manufacturer introduced the famous ultra-thin hand-wound Calibre 9P, which was only 2 mm thick. In 1960, Piaget launched the Calibre 12P, the worlds thinnest self-winding movement. It measured just 2.3 mm thick.

Piagets supremacy in ultra-thin mechanical movements has earned the brand a special place among the great Swiss watchmakers. By mastering this area of expertise while elevating boldness and creativity to the status of primary values, it was bound to cause sparks to fly. These fireworks opened the doors to international recognition for Piaget and helped the brand make a name for itself in the world of fine watchmaking and precision work. In the 1960s, the company reiterated its desire to achieve ever-increasing control over its production by purchasing several goldsmiths workshops in Geneva.

These watches are all inspired by the brands rich historical heritage, which they reinterpret in a forceful and distinctively modern way. Piagets deep-felt attachment to traditions and its expertise in movement manufacturing made it a natural choice for the city of Venice as a partner in restoring the Torre dellOrologio on St. Marks Square, a legendary monument bearing eloquent testimony to the history of time measurement.

同类推荐
  • 从零开始学英语,“袋”着走

    从零开始学英语,“袋”着走

    这是一本简单易学,同时也能带给你成就感的英语口语入门书!100%从零开始,不论你的英语目前处于什么水平,只要你有信心,随时都可以拿起本书开始从零学起!长期以来,对于英语初学者,尤其是对于自学者来说,都期望拥有一本好的英语学习书。学了十几年英语的人有成百上千万,但是真正能将英语学以致用的人却是凤毛麟角。因此,一本比较切合中国英语学习者实际需要的英语学习书就显得尤为重要。
  • 一个忙碌的假期

    一个忙碌的假期

    中讲述了百万富翁约翰·梅瑞克(简的哥哥)和他的三个侄女——露易丝、贝丝和帕齐,从纽约来到米尔维尔度假时,历经各种困难成功创办一份报纸的故事。本书中,三个女孩在叔叔和他人的帮助下,在人口稀少、文化落后、资金紧张的情况下,历经曲折,成功做成一份深受米尔维尔当地人喜欢的报纸。书中三个女孩的形象最为鲜活生动。她们不断地成长、成熟起来。露易丝已经20岁,她意志坚定,遇事沉着,为人亲切,但小有心机;帕齐18岁,真诚、率直;贝丝出落得漂亮可人,喜欢真实,亦讲求实际,略有保守,个性与两个姐姐差别较大。
  • 英文疑难详解

    英文疑难详解

    《英文疑难详解》采用问答模式,对读者提出的英语疑难问题进行详细的解答,具有极强的针对性、实用性。书中将200个问题分为13大项,从各种词类的使用方法上升到语法及表达方式,再到中英语言差异和成语研究等语言的文化层面,有利于读者由浅及深地学习。虽然作者针对的是具体问题进行解答,但每一个问题都会举出大量的例句,穷尽问题所涉及知识点的方方面面,填补读者的知识鸿沟。
  • 喊女溪(英汉对照)

    喊女溪(英汉对照)

    《喊女溪》是美国作家桑德拉·希斯内罗斯的短篇小说集。作品记录了的女性成长的轨迹——童年、青春期和青年。而从中也可以看到希斯内罗斯这位墨西哥裔的女作家在双重文化背景之下的独特视角,窥见她在不断的矛盾与努力中寻求自我蜕变的成长经历。
  • 英语实用口语

    英语实用口语

    本书编写了三部分。第一部分为口语交际,目的是为了提高学生日常对话的能力,使英语说得更流利、通畅。第二部分为诗歌、俚语,这部分将从外国文学方面提升学生对英语的审美度与鉴赏力,扩大他们对英语的兴趣,减少语言学科的枯燥性。第三部分为外语歌曲,这一部分选取了大量朗朗上口的儿歌以及中学生耳熟能详的流行歌曲,让学生在唱读之余,提升他们对英语的好感度。
热门推荐
  • 我读:我想和你一起虚度时光

    我读:我想和你一起虚度时光

    《我读:我想和你一起虚度时光》是由梁文道主讲的书评集。用理性、简洁、直白的方式带领读者领略好书的神髓!用通俗易懂的语言,从作者、写作背景、内容分析等角度,多侧面呈现一本书的精妙!主讲人梁文道品味独到,是广为人知的“说书人”,他兴趣广泛、涉猎颇广,每一本书都经过自己的揣摩、消化吸收,最后形成了真实而中肯的评论,沉稳客观地把各种思潮、社会文化热与你私享,让你领略读书的美好,在独处时亦不会孤寂,获得心灵的慰藉。
  • 网游之奇迹世界

    网游之奇迹世界

    如果你对现实不满,何不来奇迹里找寻一番属于你的奇迹。如果你的现实美满,何不来奇迹里享受一番不一样的奇迹。奇迹世界一个如世界般的奇迹,给你一番异想天开的奇迹。
  • 药爱(上)

    药爱(上)

    这本小说的独特之处在于它给了我们一个新的视角,新的思考青春,回忆青春的方式。青春在这里不再是一个单纯的概念,语言的中介,而是一种情愫,充满哀伤。这才是真正属于我们自己的小说,年少的爱,纯真却注定失去的伤痛;爱她却来不及带她看一场烟火,一切朦胧而温暖。
  • 江湖血

    江湖血

    明正德年间,皇帝朱厚照年少荒淫,昏庸无道。宦官刘谨专权,残害忠良,置百姓死活于不顾。于是群雄并起,秘密组织“杀龙除奸会”意在杀昏君,诛刘谨。群雄聚会 洛阳。落红山庄。天下第一庄。庄主是“一剑盖江湖”的武林盟主龙在天。正德五年(1510年)七月十六,艳阳高照。数十匹骏马直奔落红山庄。二里路外,就已望见盟主府门口九丈九尺九寸高的四方斗儿杉木红漆的旗杆,旗杆上飘动着绣文虎的三角朱红盟主旗。
  • 久而久至

    久而久至

    她是南方人,温文尔雅。他是北方人,大大方方。截然不同的祖籍,却被自以为很帅的高沂的竭力“推荐”,阴差阳错地成为了“相亲相爱”的同桌。“同学,可不可以不要靠我那么近,很热。”拜托同学,现在是大冬天的,呵口气都能结冰,你确定不是害臊?
  • 狂暴逆袭

    狂暴逆袭

    废柴林西,筋脉堵塞纠结,无法练武。受尽虐待羞辱,终于遭遇雷劈,意识海有了半座坍塌的门户,从此走上狂暴逆袭之路。落花州府、飞花郡城、天花国都、青沌域直至九沌大陆最高巅。步步走来,伴随追杀与反杀,镇压与逆袭,血泪与高歌。血雨腥风之中,谈笑成神,暴爽逆袭。
  • 中国历史名人之九

    中国历史名人之九

    清代文学与发展的标志主要表现了在小说领域上。《聊斋志异》《儒林外史》和《红楼梦》等作品,对封建社会作了深刻的揭露和批判,无愧为传统的文言小说和通俗小说的集大成者,而其作者蒲松龄、吴敬梓、曹雪芹也是本卷所要重点评介的人物。
  • 丁大宝的艳事生涯

    丁大宝的艳事生涯

    丁大宝对村长老婆吴桃花很有好感,老婆贾平平口无遮拦的玩笑更是激起了丁大宝的心思。丁大宝勾引上了吴桃花,村长丁东明察觉后要求吴桃花一起给丁大宝下了套子,事情捅开到全村,丁大宝被扣上强奸未遂的帽子,为给吴桃花治精神病闹得倾家荡产。吴桃花却是不愿再被丁东明摆布,挑明自己真看上了丁大宝,狡猾过头的村长在打击中疯掉了……
  • 佛说未曾有经

    佛说未曾有经

    本书为公版书,为不受著作权法限制的作家、艺术家及其它人士发布的作品,供广大读者阅读交流。汇聚授权电子版权。
  • 末世之萌宝乖乖才

    末世之萌宝乖乖才

    这是一个末世来临,带娃在末世修仙打怪的故事