The means of persuasion of the leaders we are dealing with, apart from their prestige, consist in the factors we have already enumerated several times.To make a skilful use of these resources a leader must have arrived at a comprehension, at least in an unconscious manner, of the psychology of crowds, and must know how to address them.He should be aware, in particular, of the fascinating influence of words, phrases, and images.He should possess a special description of eloquence, composed of energetic affirmations--unburdened with proofs-- and impressive images, accompanied by very summary arguments.This is a kind of eloquence that is met with in all assemblies, the English Parliament included, the most serious though it is of all.
"Debates in the House of Commons," says the English philosopher Maine, "may be constantly read in which the entire discussion is confined to an exchange of rather weak generalities and rather violent personalities.General formulas of this description exercise a prodigious influence on the imagination of a pure democracy.It will always be easy to make a crowd accept general assertions, presented in striking terms, although they have never been verified, and are perhaps not susceptible of verification."Too much importance cannot be attached to the "striking terms"alluded to in the above quotation.We have already insisted, on several occasions, on the special power of words and formulas.
They must be chosen in such a way as to evoke very vivid images.
The following phrase, taken from a speech by one of the leaders of our assemblies, affords an excellent example:--"When the same vessel shall bear away to the fever-haunted lands of our penitentiary settlements the politician of shady reputation and the anarchist guilty of murder, the pair will be able to converse together, and they will appear to each other as the two complementary aspects of one and the same state of society."The image thus evoked is very vivid, and all the adversaries of the speaker felt themselves threatened by it.They conjured up a double vision of the fever-haunted country and the vessel that may carry them away; for is it not possible that they are included in the somewhat ill-defined category of the politicians menaced? They experienced the lurking fear that the men of the Convention must have felt whom the vague speeches of Robespierre threatened with the guillotine, and who, under the influence of this fear, invariably yielded to him.
It is all to the interest of the leaders to indulge in the most improbable exaggerations.The speaker of whom I have just cited a sentence was able to affirm, without arousing violent protestations, that bankers and priests had subsidised the throwers of bombs, and that the directors of the great financial companies deserve the same punishment as anarchists.
Affirmations of this kind are always effective with crowds.The affirmation is never too violent, the declamation never too threatening.Nothing intimidates the audience more than this sort of eloquence.Those present are afraid that if they protest they will be put down as traitors or accomplices.
As I have said, this peculiar style of eloquence has ever been of sovereign effect in all assemblies.In times of crisis its power is still further accentuated.The speeches of the great orators of the assemblies of the French Revolution are very interesting reading from this point of view.At every instant they thought themselves obliged to pause in order to denounce crime and exalt virtue, after which they would burst forth into imprecations against tyrants, and swear to live free men or perish.Those present rose to their feet, applauded furiously, and then, calmed, took their seats again.
On occasion, the leader may be intelligent and highly educated, but the possession of these qualities does him, as a rule, more harm than good.By showing how complex things are, by allowing of explanation and promoting comprehension, intelligence always renders its owner indulgent, and blunts, in a large measure, that intensity and violence of conviction needful for apostles.The great leaders of crowds of all ages, and those of the Revolution in particular, have been of lamentably narrow intellect; while it is precisely those whose intelligence has been the most restricted who have exercised the greatest influence.
The speeches of the most celebrated of them, of Robespierre, frequently astound one by their incoherence: by merely reading them no plausible explanation is to be found of the great part played by the powerful dictator:--"The commonplaces and redundancies of pedagogic eloquence and Latin culture at the service of a mind childish rather than undistinguished, and limited in its notions of attack and defence to the defiant attitude of schoolboys.Not an idea, not a happy turn of phrase, or a telling hit: a storm of declamation that leaves us bored.After a dose of this unexhilarating reading one is attempted to exclaim `Oh!' with the amiable Camille Desmoulins."It is terrible at times to think of the power that strong conviction combined with extreme narrowness of mind gives a man possessing prestige.It is none the less necessary that these conditions should be satisfied for a man to ignore obstacles and display strength of will in a high measure.Crowds instinctively recognise in men of energy and conviction the masters they are always in need of.
In a parliamentary assembly the success of a speech depends almost solely on the prestige possessed by the speaker, and not at all on the arguments he brings forward.The best proof of this is that when for one cause or another a speaker loses his prestige, he loses simultaneously all his influence, that is, his power of influencing votes at will.
