I believe that one always does himself and his audience an injustice when he speaks merely for the sake of speaking. I do not believe that one should speak unless, deep down in his heart, he feels convinced that he has a message to deliver. When one feels, from the bottom of his feet to the top of his head, that he has something to say that is going to help some individual or some cause, then let him say it; and in delivering his message I do not believe that many of the artificial rules of elocution can, under such circumstances, help him very much. Although there are certain things, such as pauses, breathing, and pitch of voice, that are very important, none of these can take the place of soul in an address. When I have an address to deliver, I like to forget all about the rules for the proper use of the English language, and all about rhetoric and that sort of thing, and I like to make the audience forget all about these things, too.
Nothing tends to throw me off my balance so quickly, when I am speaking, as to have some one leave the room. To prevent this, I make up my mind, as a rule, that I will try to make my address so interesting, will try to state so many interesting facts one after another, that no one can leave. The average audience, I have come to believe, wants facts rather than generalities or sermonizing. Most people, I think, are able to draw proper conclusions if they are given the facts in an interesting form on which to base them.
As to the kind of audience that I like best to talk to, I would put at the top of the list an organization of strong, wide-awake, business men, such, for example, as is found in Boston, New York, Chicago, and Buffalo. I have found no other audience so quick to see a point, and so responsive. Within the last few years I have had the privilege of speaking before most of the leading organizations of this kind in the large cities of the United States. The best time to get hold of an organization of business men is after a good dinner, although I think that one of the worst instruments of torture that was ever invented is the custom which makes it necessary for a speaker to sit through a fourteen-course dinner, every minute of the time feeling sure that his speech is going to prove a dismal failure and disappointment.
I rarely take part in one of these long dinners that I do not wish that I could put myself back in the little cabin where I was a slave boy, and again go through the experience there--one that I shall never forget--of getting molasses to eat once a week from the "big house." Our usual diet on the plantation was corn bread and pork, but on Sunday morning my mother was permitted to bring down a little molasses from the "big house" for her three children, and when it was received how I did wish that every day was Sunday! I would get my tin plate and hold it up for the sweet morsel, but I would always shut my eyes while the molasses was being poured out into the plate, with the hope that when I opened them I would be surprised to see how much I had got. When I opened my eyes I would tip the plate in one direction and another, so as to make the molasses spread all over it, in the full belief that there would be more of it and that it would last longer if spread out in this way. So strong are my childish impressions of those Sunday morning feasts that it would be pretty hard for any one to convince me that there is not more molasses on a plate when it is spread all over the plate than when it occupies a little corner--if there is a corner in a plate. At any rate, I have never believed in "cornering" syrup.
My share of the syrup was usually about two tablespoonfuls, and those two spoonfuls of molasses were much more enjoyable to me than is a fourteen-course dinner after which I am to speak.
Next to a company of business men, I prefer to speak to an audience of Southern people, of either race, together or taken separately. Their enthusiasm and responsiveness are a constant delight. The "amens" and "dat's de truf" that come spontaneously from the coloured individuals are calculated to spur any speaker on to his best efforts. I think that next in order of preference I would place a college audience. It has been my privilege to deliver addresses at many of our leading colleges including Harvard, Yale, Williams, Amherst, Fisk University, the University of Pennsylvania, Wellesley, the University of Michigan, Trinity College in North Carolina, and many others.
It has been a matter of deep interest to me to note the number of people who have come to shake hands with me after an address, who say that this is the first time they have ever called a Negro "Mister."
When speaking directly in the interests of the Tuskegee Institute, I usually arrange, some time in advance, a series of meetings in important centres. This takes me before churches, Sunday-schools, Christian Endeavour Societies, and men's and women's clubs. When doing this I sometimes speak before as many as four organizations in a single day.