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像游击队员那样做营销
游击队员作战的神出鬼没、机智百变，历来为人们所津津乐道，众多红色经典战例更是为人耳熟能详。在商场如战场的当代社会，营销的成败与否，不仅取决于经济实力，而且取决于谋划能力。红色经典战例中，游击队所运用的智谋韬略和现代营销有着微妙联系，善加运用，一定会给现代营销带来意想不到的收获。
LAPD '53
James Ellroy, the undisputed master of crime writing, has teamed up with the Los Angeles Police Museum to present a stunning text on 1953 LA. While combing the museum's photo archives, Ellroy discovered that the year featured a wide array of stark and unusual imagery—and he has written 25,000 words that illuminate the crimes and law enforcement of the era. Ellroy o ffers context and layers on wild and rich atmosphere—this is the cauldron that was police work in the city of the tarnished angels more than six decades ago. More than 80 duotone photos are spread throughout the book in the manner of hard-edged police evidence.
