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LAPD '53
James Ellroy, the undisputed master of crime writing, has teamed up with the Los Angeles Police Museum to present a stunning text on 1953 LA. While combing the museum's photo archives, Ellroy discovered that the year featured a wide array of stark and unusual imagery—and he has written 25,000 words that illuminate the crimes and law enforcement of the era. Ellroy o ffers context and layers on wild and rich atmosphere—this is the cauldron that was police work in the city of the tarnished angels more than six decades ago. More than 80 duotone photos are spread throughout the book in the manner of hard-edged police evidence.国际传媒整合营销传播
本书是国内第一本国际传媒整合营销传播的教材。编者立足于传播全球化的背景,探讨了整合营销传播理论在中国传媒贯彻“走出去战略”、开拓国际市场实践中的应用。本书介绍了整合营销传播基本理论,分析了国际传媒品牌内涵与构成要素、实施整合营销传播的必要性及整合营销传播主客体构成,并从战略、策略、手段、保障、评估等方面进行了阐述。本书可以作为高等院校国际新闻或国际传播专业教材,也可以为国际传播工作者提供参考,还可以为国内传媒的营销实践提供借鉴。