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The Penelopiad
Margaret Atwood returns with a shrewd, funny, and insightful retelling of the myth of Odysseus from the point of view of Penelope. Describing her own remarkable vision, the author writes in the foreword, I've chosen to give the telling of the story to Penelope and to the twelve hanged maids. The maids form a chanting and singing Chorus, which focuses on two questions that must pose themselves after any close reading of the Odyssey: What led to the hanging of the maids, and what was Penelope really up to? The story as told in the Odyssey doesn't hold water: there are too many inconsistencies. I've always been haunted by the hanged maids and, in The Penelopiad, so is Penelope herself." One of the high points of literary fiction in 2005, this critically acclaimed story found a vast audience and is finally available in paperback.重新定位(经典重译版)
中国正处在一个至关重要的十字路口上。制造廉价产品已使中国有了很大的发展,但上升的劳动力成本、环境问题以及对创新的需求都意味着重要的不是制造更廉价的产品,而是更好地进行产品营销。只有这样,中国才能赚更多的钱,才能在员工收入、环境保护和其他方面进行更大的投入。这意味着中国需要更好地掌握如何在顾客和潜在顾客的心智中建立品牌和认知,如何应对国内及国际上无处不在的竞争。