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本书针对如火如荼发展着的社会化媒体,从传统营销理念的角度,针对其所具备的传播特点一一进行印证;从其对应的营销学理论本质层面,深度挖掘社会化媒体所具有的营销价值。藉此希望能为互联网营销者带来思维方式的转变,从单纯的经验技巧层面跳出来,从营销学的本质发散开去,真正活学活用,利用社会化媒体打造全新的互联网营销渠道。我的霸道老妈(老妈真烦)
在本书中我诉说的是老妈比较霸道的一面。也就是说,我吃什么得由她说了算,我穿什么也得由她说了算,更过分的是,我看什么书还得由她说了算。她常常想做什么就做什么,可以不顾我的感受。反过来,如果我做了什么合我意却不合她意的事情,她总是对我狂吼乱叫,弄得我好没面子,但又无可奈何……