正在请求数据,请稍候!
同类推荐
营销炼金术:突破营销的4大战略魔方
影响时空管理丛书由影响力训练集团组织十几位专家、几十位学者、上百位培训界精英历经三年时间精心创作,内容注重实战,以解决企业管理实际问题为导向;论述深入浅出,通俗易懂;工具多、方法多、案例多,且经过多轮培训课程使用并经过多次修订,受到各层次管理者的欢迎和好评。本书认为营销总监的领导水平需要通过4大魔方来练就:“炼”心法——炼就金牌营销总监的基本功;“炼”套路——营销炼金的10道工序;“炼”刀法——去除营销战略的8根“软胁”;“炼”绝招——突破营销的4字“诀”招。管控力:通向目标的执行方法
在这本书中,邵雨通过对企业经营问题的高度提炼,将原本复杂多变的经营简化成目标实现的过程。尽管德鲁克、韦尔奇、戈恩等人都将目标实施视为企业经营的重要任务之一,但这仍然是一个非常微妙的概括。事实上,任何一个企业经营者都知道,经营的核心正是确保目标的实现。本书的目的很明确:打造企业管控力。也就是协助中国企业在内部建立经营新秩序。大多数中国企业面临着一个转型时期:凭借胆识和运气成功的岁月一去不返,同时随着企业规模的不断扩大,继续依靠以往的人管人方式很难持续发展下去。诸多经营问题开始不断出现:目标无法实现、运营失去控制、人心涣散……在这个时候提倡管控力可谓击中中国企业管理的要害。
热门推荐
Double Tongue
With an introduction by Meg Rosoff William Golding's final novel, left in draft at his death, tells the story of a priestess of Apollo. Arieka is one of the last to prophesy at Delphi, in the shadowy years when the Romans were securing their grip on the tribes and cities of Greece. The plain, unloved daughter of a local grandee, she is rescued from the contempt and neglect of her family by her Delphic role. Her ambiguous attitude to the god and her belief in him seem to move in parallel with the decline of the god himself - but things are more complicated than they appear. "A remarkable work...A compelling storyteller as well as a clear-eyed philosopher of the dangerous puzzles of being human." (The Times). "A wonderful central character. The story stretches out as clean and dry and clear as the beach in Lord of the Flies."(Independent). "Feline, deadpan and at moments hilarious." (Observer).傅山故里文丛·诗歌卷(上)
《傅山故里文丛》是由太原市尖草坪区文联和尖草坪区三晋文化研究会共同主编的一部大型丛书。共分诗歌、散文、小说三卷,约100万字,有诗歌200首,散文180篇,小说80篇,入选作者80人。作品反映了尖草坪区近三十多年来的文学创作风貌。本书为诗歌卷。