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Arena 3 (Book #3 in the Survival Trilogy)
"Shades of THE HUNGER GAMES permeate a story centered around two courageous teens determined to buck all odds in an effort to regain their loved ones. A believable, involving world, recommended for those who enjoy dystopian novels, powerful female characters, and stories of uncommon courage." --Midwest Book Review, D. Donovan, eBook Reviewer (regarding Arena 1)ARENA 3 is book #3 in the Bestselling Survival Trilogy, which begins with ARENA 1, a free download.After nearly freezing to death on their trek north, Brooke and her small group wake to find themselves in civilization. They have found the utopian city, hidden deep in a remote stretch of Canada. They have heat, food, comfortable beds, clean clothes, and security. Finally, they have made it.As Brooke recovers, she meets the mysterious survivors who inhabit this city, and who vie for her love. She trains again, enhancing her fighting skills greatly under the wing of a new mentor, and matures into a woman.
世界500强企业顶尖营销理念
本书中列举了麦德龙的定位营销、诺基亚的品牌营销、英特尔的技术创新营销、惠普的品质营销、联邦快递的使命营销、宝马的高端营销、菲亚特的安全营销、伊士曼柯达的平民式营销等成功鲜活的事例，其背后隐藏着可探寻的理念和规律。500强用的营销理念对于眼下的企业不无借鉴之处。惟有出奇制胜的营销理念才能弥补企业竞争优势的不足。如何制定有效的营销理念是一个复杂的问题，很难说哪种理念是最好的，但最佳的一定是投入产出比最高的那种方式。成功的企业必然有成功的独特之处，这也许是成功的企业文化，也许是成功的管理理念，也许是成功的产品等。