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Fish in the Water
Mario Vargas Llosa's A Fish in the Water is a twofold book: a memoir by one of Latin America's most celebrated writers, beginning with his birth in 1936 in Arequipa, Peru; and the story of his organization of the reform movement which culminated in his bid for the Peruvian presidency in 1990. Llosa evokes the experiences which gave rise to his fiction, and describes the social, literary, and political influences that led him to enter the political arena as a crusader for a free-market economy. A deeply absorbing look at how fact becomes fiction and at the formation of a courageous writer with strong political commitments, A Fish in the Water reveals Mario Vargas Llosa as a world figure whose real story is just beginning.创业,从一个简单的创意开始
本书讲述的不是空泛的长篇大论,而是实实在在的技巧、步骤。既有方法,又有实例。使用这些方法,作者成功授权的20多个创意为企业带来几十亿美元的销售收入,自己也因此过上了富足的生活。他数以千计的学生也通过这一方法,成功地将创意转化为丰厚的收入。避免漫长、复杂而耗费资金的艰难过程,将简单的创意推入市场,并获得收益。创业,只需从一个简单的创意开始。