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Malone Dies
'Malone', writes Malone, 'is what I am called now.' On his deathbed, and wiling away the time with stories, the octogenarian Malone's account of his condition is intermittent and contradictory, shifting with the vagaries of the passing days: without mellowness, without elegiacs; wittier, jauntier, and capable of wilder rages than Molloy. The sound I liked best had nothing noble about it. It was the barking of the dogs, at night, in the clusters of hovels up in the hills, where the stone-cutters lived, like generations of stone-cutters before them. it came down to me where I lay, in the house in the plain, wild and soft, at the limit of earshot, soon weary. The dogs of the valley replied with their gross bay all fangs and jaws and foam…城市传媒形象与营销策略
城市化是人类文明不断进步和经济水平不断提高的必然结果,城市形象的营销活动已经成为提升城市经济、文化吸引力和辐射力的基本推动力。本书融合市场营销学、传播学、城市经济学等理论,通过全面的理论分析阐述不同媒体对于城市形象营销的作用,并探讨了城市形象营销的传媒策略。