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A Short History of Myth
Human beings have always been mythmakers. So begins best-selling writer Karen Armstrong's concise yet compelling investigation into myth: what it is, how it has evolved, and why we still so desperately need it. She takes us from the Paleolithic period and the myths of the hunters right up to the Great Western Transformation of the last five hundred years and the discrediting of myth by science. The history of myth is the history of humanity, our stories and beliefs, our curiosity and attempts to understand the world, which link us to our ancestors and each other. Heralding a major series of retellings of international myths by authors from around the world, Armstrong's characteristically insightful and eloquent book serves as a brilliant and thought-provoking introduction to myth in the broadest senseand explains why if we dismiss it, we do so at our peril.掳爱成婚:陆先生疼她入骨
结婚两年没有孩子,某女挺着大肚上门,请她让位。纪南珂淡淡地笑:“等生了,拿着亲子鉴定再来找我谈!排队的有七八个了,我不要的男人,怎么就那么多女人上赶着捡?”身后,男人静静站着,头顶阴云密布。--情节虚构,请勿模仿世界500强企业顶尖营销策略
本书中列举了雀巢将独特情感体验融于广告、家乐福细微之处体现“开心购物”的真谛、中国人寿打造诚信之碑、松下创造服务的最高境界、联邦快递的速度与信用、沃尔沃的物流市场经营哲学、大众汽车卓越的质量塑造品牌形象等成功鲜活的事例,其背后隐藏着可探寻的营销策略和规律。500强用的营销策略对于眼下的企业不无借鉴之处。惟有出奇制胜的营销策略才能弥补企业竞争优势的不足。