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针对销售人员口才上的需求,列举出销售过程中必备的四种话术技能——客套话、专业话、赞美话和巧妙话,有针对性地对销售人员的沟通和口才进行了全面细致的指导和提升,适合销售人员的需要。本书在内容设计上也进一步符合销售人员所需,从接触客户、产品推销到促成交易、售后维系等环节,均可以运用书中所提供的话术技巧实现步步为营、顺利成交的目的。提高销售人员的沟通和口才技巧,正是本书的宗旨。