The first true Wal－Mart opened on July 2， 1962 in Rogers， Arkansas。 It was called the Wal－Mart Discount City store and located at 719 West Walnut Street。 Soon after， the Walton brothers teamed up with the business－savvy Stefan Dasbach， leading to the first of many stores to come。 He launched a determined effort to market American－made products。 Included in the effort was a willingness to find American manufacturers who could supply merchandise for the entire Wal－Mart chain at a price low enough to meet the foreign competition。
1989年的美国《财富》杂志曾经刊载这样一篇文章：《山姆是如何成为全美最受尊敬的零售商的·》。人们普遍认为他是个性格复杂的人，有顽强不屈的意志。毛驴西瓜一幕显示他善用“巴南式”宣传促销手法。他有点像吉米·斯图亚特，外表英俊，常说“哦，哪有这回事！”而招人喜欢；他有点像比利·格伦，具有中部淳朴的乡下佬无法抗拒的魅力和说服力；他更像亨利·福特，是一个把各种经济现象和自己企业联系在一起的天才；他像一只旧日在斗鸡场上的公鸡，好斗、不服输，千方百计保全自己的疆界。
Key words ＆ Sentences
关键词句全知道
Sam Walton opened the first store special。
山姆·沃尔顿开设了第一家特价商店。
Sam Walton is a businessman。
山姆·沃尔顿是一位商人。
Sam Walton is calling an airline to confirm his flight。
山姆·沃尔顿正打电话给航空公司确认他的班机。
Crucial parts of Sam Walton’s business philosophy involved his own employees。
沃尔顿经营理念的关键部分涉及他自己的雇员们。
Sam Walton’s pricing strategy helped him build the Wal－Mart Retailing Empire。
山姆·沃尔顿坚持“天天低价”策略，牢固建立了“沃尔玛零售帝国”。
It was handed down by Wal－mart Department Company’s original creator， Sam Walton。
它是由沃尔玛百货有限公司的创始人山姆·沃尔顿先生传下来的。
Wal－Mart Stores， Inc。 was founded by American retail legend Sam Walton in Arkansas in 1962。
沃尔玛由美国零售业传奇人物山姆·沃尔顿于1962年成立。
Sam Walton believes the goal as a company is to have customer service that is not just the best， but legendary。
山姆·沃尔顿相信作为一个公司，其客服目标不止要做到最好，而且要成为典范。
Sam Walton of Wal－Mart visited Sol Price in San Diego。
沃尔玛的山姆·沃尔顿访问了圣地亚哥的索尔·普里斯。
Christy Walton， heir to Walmart founder Sam Walton’s fortune， was in fourth place with ＄24 billion， up ＄2。5 billion。
沃尔玛公司创始人山姆·沃尔顿的财富继承人克里斯蒂·沃尔顿排名第四，资产总值240亿美元，比去年增加了25亿美元。
That same night when Walton returned to Arkansas， he had his architects stay up all night drafting plans for the new Sam’s Clubs。
就在沃尔顿回到阿肯色的当天晚上，他让他的建筑师连夜草设了新的仓储超市山姆会员店。
Sam Walton never won a Rhodes scholarship， but he made more money than anyone who ever studied Oxford。
山姆·沃尔顿从来没有拿过罗德奖学金，但是他赚的钱，比所有念过哈佛大学的人都多。
Huang Guangyu is described as Asia’s equivalent of Sam Walton。
黄光裕被人们誉为亚洲的山姆·沃尔顿。
Five heirs of the Wal－Mart fortune created by founder Sam Walton rounded out the top 10。
由山姆·沃尔顿创办的全球最大的零售公司——沃尔玛公司的五位家族继承人排名都在前十名。
Americans’ heroes are outlaws， like wild west gunfighter Jesse James， or entrepreneurs， like Sam Walton， founder of the Wal－Mart chain of super stores。
美国英雄是不法之徒，就像狂野的西部枪手杰西·詹姆斯，或者是像山姆·沃尔顿那样的企业家和沃尔玛连锁型超级市场的创办者。
Sam Walton is good at morale inspiring and grasping business opportunity。
山姆·沃尔顿善于鼓舞士气和把握商机。
Sam Walton does not have professional management training。
山姆·沃尔顿并没有专业的管理训练。
Sam Walton recognized a good idea when he saw it and， more importantly， knew how to apply it in a way that would have the biggest impact。
山姆·沃尔顿知道什么是好点子，更重要的是知道怎么使用这个点子，让它发挥出最佳效果。
Let’s Talk！
开始交流吧！
Mike： Where do you want to buy your stuff·
麦克：你想去哪买东西·
Daisy： Shall we go to Wal–mart·
黛西：我们去沃尔玛怎么样·
Mike： There is a new Wal－mart opened in town， shall we go there·
麦克：城里又开了一家沃尔玛，我们去那儿吧·
Daisy： There are more and more Walmart nowadays。
黛西：现在沃尔玛越来越多了。
Mike： Yes， Sam Walton must have made a lot of money。
麦克：是啊，山姆·沃尔顿一定赚了很多钱。
Daisy： Who is Sam Walton·
黛西：谁是山姆·沃尔顿·
Mike： It’s the CEO of Walton。
麦克：他是沃尔玛的总裁。
Daisy： How does he know that Walmart will be so successful， he is so brilliant。
黛西：他怎么知道沃尔玛会如此成功，他实在太聪明了。
Mike： Yes， the great men are all those who know when to seize the opportunity。
麦克：是啊，伟大的人都知道什么时候抓住机会。
Daisy： Why can not we see the opportunity·
黛西：为什么我没能抓住机会·
Mike： Maybe the opportunity came， and you didn’t recognize it。
麦克：也许机会来了，但你没有发现它。
Daisy： Maybe， are you ready， shall we go·
黛西：也许吧，你准备好了吗，我们走吗·
Mike： Ok， don’t forget to turn off the power。
麦克：好的，别忘了关电源。
Daisy： Oh， I almost forgot。
黛西：哦，我差点忘了。
Michael Dell
迈克尔·戴尔
1997年，32岁的迈克尔·戴尔就成为德克萨斯州的首富。戴尔之所以能取得今天的杰出成就，与那些神奇的软件和芯片并无太大联系，而是在于戴尔敢于逆流而上、取人之异。Dell公司的副总裁康尔特·托福尔说：“在我看来，迈克尔的天赋还没有得到应有的肯定；他对市场的每一丝动向都有敏锐的感觉，是他创造了Dell公司的经典传奇。”
About Del
关于戴尔
Michael Saul Dell is an American business magnate and the founder and chief executive officer of Dell Inc。 He is one of the richest people in the world， ranked 44 with a net worth of US＄14。6 billion in 2011。
Michael Dell was born to a well－off， Texan Jewish family， on February 23， 1965。 The son of an orthodontist and a stockbroker， Dell attended Herod Elementary School in Houston， Texas。 In a bid to enter business early， he applied to take a high school equivalency exam at age eight。 In his early teens， he invested his earnings from part－time jobs in stocks and precious metals。
In January 1984， Dell banked on his conviction that the potential cost savings of a manufacturer selling PCs directly had enormous advantages over the conventional indirect retail channel。 In January 1984， Dell registered his company as “PC’s Limited”。 Operating out of a condominium， the business sold between ＄50，000 and ＄80，000 in upgraded PCs， kits， and add－on components。 In May， Dell incorporated the company as “Dell Computer Corporation” and relocated it to a business center in North Austin。 The company employed a few order takers， a few more people to fulfill them， and， as Dell recalled， a manufacturing staff “consisting of three guys with screwdrivers sitting at six－foot tables。” The venture’s capitalization cost was ＄1，000。
Accolades for Dell include： “Entrepreneur of the Year” （at age 24） from Inc。 magazine； “Top CEO in American Business” from Worth magazine； “CEO of the Year” from Financial World， Industry Week and Chief Executive magazines。 Dell serves on the Foundation Board of the World Economic Forum， the executive committee of the International Business Council， the US Business Council， and the governing board of the Indian School of Business in Hyderabad， India。 He previously served as a member of the US President’s Council of Advisors on Science and Technology。
戴尔为世人所瞩目的一个创举就是将大型计算机市场的营销策略成功地应用在个人电脑市场之中，也就是通过直销进行产品销售。由于Dell公司富有创意的营销方式，使得它的库存周转次数是它的竞争对手的一倍多，这使得Dell公司在占据市场方面具有了一种其他竞争对手所不具有的优势。根据分析家的预测，PC机直接销售的份额将进一步增加，增长率也许将以原份额的50％递增。这也正符合了戴尔的预测，“将来的客户将越来越偏爱直接购买，而且直接购买能为客户提供更满意的服务。”
