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服务广告传播效果研究
本书是国内第一本系统诠释服务广告内容与效果的理论著作，由三个相互联系并呈递进关系的主题构成，分别解答了如下问题：“如何推进服务广告研究？”“服务广告的内容有什么规律”“这些内容产生了什么效果以及如何产生这些效果？”本书以信息不完全状态下戏服双方的博弈关系为基础，提出了在服务广告研究中将服务营销范式和一般广告研究范式进行整合的有效路径。
眉间心上
父亲重承诺，父母之命无法反驳。婆家穷困潦倒，夫君还和某头牌情意绵绵？婆婆花枝招展视她如眼中钉？自己心上人中意别人的赵家小姐天天没事找茬儿？生活如此鸡飞狗跳，你却如此美好，很好很好。于安歌，北平第一大商贾于家嫡女，精于筹划、谈判。嫁了便嫁了罢，全当找个由头来南边扩大家业。顾凉，安陵城无人不知的江南顾家少当家，从前陪同父亲前往北地接洽贸易，有幸一睹于安歌风采，本想上北地提个亲，却得知心心念念的人被许给安陵城内一户落魄人家，那家儿子还是安陵城出了名的“痴情人”。那日凤冠霞帔，随行嫁妆铺十里，却怎料林家欺人太甚，图人钱财的嘴脸太过龌龊。不过只要人在身边，事情就好办。且看于安歌如何逆袭这糟糕的婚姻，又是如何在江南打下一片天！
Water in May
Fifteen-year-old Mari Pujols believes that the baby she's carrying will finally mean she' ll have a family member who will love her deeply and won't ever leave her—not like her mama, who took off when she was eight; or her papi, who's in jail; or her abuela, who wants as little to do with her as possible. But when doctors discover a potentially fatal heart defect in the fetus, Mari faces choices she never could have imagined. Surrounded by her loyal girl crew, her off-and-on boyfriend, and a dedicated doctor, Mari navigates a decision that could emotionally cripple the bravest of women. But both Mari and the broken-hearted baby inside her are fighters; and it doesn't take long to discover that this sick baby has the strength to heal an entire family. Inspired by true events, this gorgeous debut has been called “heartfelt, heartbreaking and—yes!—even a little heart-healing, too by bestselling YA novelist Carolyn Mackler.
