
同类推荐
热门推荐
教你学组词造句(下)(学生语言文字写作学习手册)
语言文字的简称就是语文。语文是人文社会科学的一门重要学科,是人们相互交流思想的工具。它既是语言文字规范的实用工具,又是文化艺术,同时也是用来积累和开拓精神财富的一门学问。This Boy's Life
This unforgettable memoir, by one of our most gifted writers, introduces us to the young Toby Wolff, by turns tough and vulnerable, crafty and bumbling, and ultimately winning. Separated by divorce from his father and brother, Toby and his mother are constantly on the move, yet they develop an extraordinarily close, almost telepathic relationship. As Toby fights for identity and self-respect against the unrelenting hostility of a new stepfather, his experiences are at once poignant and comical, and Wolff does a masterful job of re-creating the frustrations and cruelties of adolescence. His various schemes - running away to Alaska, forging checks, and stealing cars - lead eventually to an act of outrageous self-invention that releases him into a new world of possibility.2012年上海电影产业发展报告
本书通过对上海市电影产业的重点企业、机构全面深入的研究,在了解历史和现状的基础上,对企业发展个案和特点进行深入剖析,用比较丰富的材料和事实数据,全面概括和描述了上海电影产业在政策制定、创作制片、发行放映等产业链各方面的详细情况,评述了2011年上海电影产业发展状况。“上火”的凉茶:解密加多宝和王老吉的营销之战
加多宝集团与广药集团争夺“王老吉”的战火从2012年烧到了2013年,引发了行业内外的持续关注。从2008年汶川大地震的亿元捐款,到“怕上火喝王老吉”成为妇孺皆知的凉茶宣传语,再到2010年巨资赞助广州亚运会,加多宝集团凭借其强大的营销力度,将原本属于广药集团的百年民族品牌“王老吉”推向了千家万户2012年,广药集团却一纸诉状,将加多宝告上了法庭,要求加多宝停止销售和生产“王老吉”商标的产品,拉开了“王老吉”之争的序幕。本书为读者再现了“王老吉”商标之争的前因后果,对凉茶饮料行业的现状深入剖析。